As the United States entered World War II, the need to support both the war effort abroad and local citizens in need became urgent. In response, United Way led the creation of the Community and War Chest, a collaborative initiative that allowed residents to make a single contribution to meet both local and national needs. With over 20,000 men and women from the county in active service by December 1944, the Community and War Chest campaign offered a way for residents to support both our soldiers and neighbors in need. This effort marked a pivotal chapter in Berks County’s philanthropic history, blending wartime service with community care.
With United Way support, agencies like the YMCA played a critical role, opening a USO outpost for soldiers on leave and providing programs to improve physical fitness. During a time of severe shortages, the campaign ensured local children would still experience the joy of the holiday season. In partnership with the Council of Social Agencies, a “Santa’s Workshop” was set up to refurbish toys for distribution to children. The Community and War Chest also adopted the Red Feather as its national symbol, representing good deeds and voluntary giving to meet human needs. This emblem became synonymous with the spirit of collaboration and giving that defined the campaign.
The legacy of this united effort continues today through United Way of Berks County, which traces its roots back to the Community Chest. The values of collaboration, support, and collective impact that guided this initiative live on, continuing to serve the community with the same spirit of giving that was so vital during those challenging times.
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