United Way of Berks County

Live United

Leadership Giving Campaigns

United Way Leadership Giving

Members of United Way of Berks County's Pacesetter Program generously support the organization's work and are strongly committed to improving lives and creating better opportunities for all. More than 1,340 Pacesetter members contribute an annual gift of $1,000 or more in support of the annual campaign and invest in programs that help local children, families and seniors live stronger lives. 

The Pacesetter Program offers the following giving levels:

Bronze                                                  $1,000 - $1,499

Pewter                                                  $1,500 - $1,999

Silver                                                     $2,000 - $2,999

Titanium                                               $3,000 - $4,999

Gold                                                       $5,000 - $7,499

Platinum                                               $7,500 - $9,999


Leadership Giving Materials

Runnning a Campaign - a Checklist for Coordinators

Challenge Match Flyer

Sample CEO Endorsement Letter

Sample CEO Endorsement Letter #2

2013 Annual Report

To learn more about the Pacesetter Program, please contact Leslie Davidson, Leadership Giving Manager, at 610.685.4560 or at leslied@uwberks.org or Jean Morrow, Sr. VP of Resource Development & Major Gifts, at 610.685.4587 or at jeanmor@uwberks.org.


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Campaign Contacts

General Information:  
Kim Hiester


Sr. VP Resource Development and Major Gifts:  
Jean Morrow


Leadership Giving:  
Leslie Davidson


Major Gifts:
Angie Finney


Campaign Staff:  
Michelle Gettel, Marcelino Colon, Angie Finney, Karen McKeever, Sheila Tulli


Reverse Tours:  
Marlene Wilson


Personalized Pledge Forms and Campaign Merchandise:  
Joe Pettyjohn


General Campaign Materials and Customized Materials:  
Jessica Heil, Joe Pettyjohn, Chris Spanier


United Way graphics and Electronic Communications:  
Jessica Heil




Campaign Supporters

Thanks to these organizations secured-to-date for their support of the 2014 campaign activities:
Capital BlueCross
Carpenter Technology Corporation
Ehrlich Pest Control
Fulton Bank
IBEW Local 743
M&T Bank
National Penn
Penske Truck Leasing Co.
Precision Medical Products, Inc.
Reading Fightin Phils
Reading Health System
Reinsel Kuntz Lesher LLP
St. Joseph Medical Center
Tompkins Financial Advisors
UGI Utilities, Inc.
VF Outlet
Visions Federal Credit Union
White Star Tours and Travel Center

The 2014 Community Leaders Challenge Match:
Colonial Oaks Foundation
Stevens & Lee/Griffin
The UGI Companies

Incentive Sponsors:
Freedom Auto Group
AAA Reading-Berks Travel
Boscov's Department Store, LLC
Redner's Warehouse Markets
VF Outlet 
Visions Federal Credit Union
Godiva Chocolatier, Inc.

Additional Support:
Dale Carnegie Training Institute
Met-Ed a FirstEnergy Company
Reading Eagle Company


Campaign Dates


Day of Caring & Campaign Kickoff
September 4
FirstEnergy Stadium


United Way Victory Celebration
November 20